Grab the free AI Visibility Audit — five quick checks that show you exactly where you stand with AI search tools like ChatGPT and Perplexity, and what to do if you're not showing up.
Send me the free audit →Free · takes about five minutes · no jargon, no spam
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ChatGPT's search usage grew 400% in the past year. And only 12% of AI search results overlap with traditional Google — which means you can rank perfectly well on Google and still be completely invisible when someone asks an AI tool to recommend a practitioner who does what you do.
Five honest checks. No jargon. Just where you stand.
Whether your name would actually come up if someone asked ChatGPT or Perplexity to recommend a practitioner in your area who does what you do.
Whether your website speaks the language your ideal clients use when they search — so AI tools can match you to the right people.
Whether a complete stranger — or an AI — could land on your homepage and immediately understand what you do, who you help, and why you're the right choice.
Whether your specific approach or methodology is named clearly enough for AI to describe you accurately — not lump you in with every other coach.
Whether your qualifications, experience and track record are visible enough to build trust before a potential client ever contacts you.
That gap is where clients are quietly going elsewhere.
Your details stay with me. No spam, ever — just practical, plain-English support for your practice.
I'm Carrie Wallis — former Head of IT at Unilever, qualified counsellor, NLP Master, and author of From Strangers to Clients: Respectful Marketing.
I've spent years at the intersection of large-scale technology and real human practice, and I've built more than 85 AI tools for clients across the coaching and wellness space. What I do is translate what's happening in the tech world into plain, practical steps — so you can make informed decisions about your practice without having to become a tech person.
This audit is where I'd start with any practitioner who came to me wondering why the right clients weren't finding them online.